What is CPBC?

‘Needs’ is the most important word in our mission statement. Responding to the needs of our customers is what drives Coloplast.

The end users of our products have medical conditions that are deeply private and personal, often associated with trauma and taboo. The more intimate the condition, the more important it is for us to understand our customers’ daily challenges, so we can develop solutions that meet their needs.

Our products and the way we do business make life easier for end users and the people who care for them. Making life easier is not only a clear benefit for customers. It’s also an honest, realistic and important goal for ourselves - a promise we know we can deliver.

This is our vision. It’s defined by our ambitions and our strong sense of purpose. A unique passion for listening to customers is what distinguishes Coloplast. Only by listening can we understand the world of our customers and respond with the right products and services. We must keep this passion burning - and use it to raise the standard of listening and responding to new levels.

In practice, this means:

• We focus on medical conditions that are deeply private and personal. Our ability to listen and respond with sensitive solutions is highly valued

• We are known for our passion to understand the needs of our customers. Each and every one of us contributes to this reputation

• We are the role model for customer-driven innovation and knowledge sharing. We always respond with a sense of urgency to what we learn

• We nurture a leadership mindset and a culture where new thinking is encouraged and openness leads to shared ambitions Listening and responding is our formula for continued success.

Listening and responding to your colleagues Our new vision is about building a ‘we’ culture - based on dialogue, shared ambitions and new thinking. A culture where every one of us gets the support and opportunity to reach our full potential.

Closeness... to better understand

Getting closer to our customers and understanding their needs is the guiding principle in everything we do. We all have a responsibility to listen and help respond to the needs of our customers.

But closeness also applies to our relationships with one another. We value open and honest dialogue so we can understand what motivates and drives us - both individually and as a company.

Through closeness, we can create a ‘we’ culture at Coloplast - where we listen to each other and do what we can to make our working lives easier.

Passion... to make a difference

Making a real difference to the lives of people who use our products is our greatest reward.

We must be willing to go the extra distance. Our passion to make a difference unites us - and sets us apart from our competitors.

Passion drives us to find new ways to do things better. It inspires us to bring the best ideas rapidly to market. And we need passion to create a challenging, inspiring and enjoyable place to work.

Respect and responsibility …to guide us

Respect for one another and the world around us will always be at the heart of the Coloplast culture.

As Coloplast people, we’re accountable for our decisions and actions. As leader in our market, we take our responsibility seriously, showing respect for the environment, society, and ethical issues in everything we do.